Blog
Guides and straight answers on ecommerce, SEO, GEO, paid media, marketplaces, CRO, retention and product photography, written by the people who do it every day.
Marketplaces
Featured · MarketplacesAmazon Vendor or Seller Central: which is right for your brandWith Seller Central your brand sells directly to customers on Amazon and controls price, stock and content. With Vendor Central you sell to Amazon as a supplier and Amazon resells.
Roberto Ballesteros
Marketplaces Team Lead · 7 min read
Roberto BallesterosMarketplaces Team Lead · 7 min read
App6 min readDoes your ecommerce business need an app? When it pays offAn app pays off when your business depends on repeat purchases: customers who come back several times a year and whom you want to reach without paying for every visit.
Ricard Estrada · Retention ManagerCRO7 min readHow to create a product page that convertsA product page converts when it answers four questions without scrolling: what it is, whether it's for me, what it costs in total and when it will arrive.Ricard Estrada · Retention ManagerRetention7 min readThe email automation flows every ecommerce business should haveAutomated flows are sent when the customer does something (signs up, abandons a basket, makes a purchase), which is why they arrive at the moment they are most relevant.
Lidia García Jurado · Head of Marketing AutomationPhotography7 min readEcommerce product photography: what each channel needsEach channel needs different images: your store's product page, marketplaces, ads and social media don't use the same photos or the same formats.Sonia Pérez · Studio DirectorEcommerce9 min readMigrating to Shopify without losing SEO or sales: the checklistA Shopify migration is won or lost on three fronts: URLs and their 301 redirects, data (products, customers and orders) and integrations with ERP, logistics and payments.
Óliver Vega Lora · CTO at WebimpactoGEO8 min readWhat GEO is and how to get AI to recommend your ecommerce storeGEO (Generative Engine Optimization) is the work of getting assistants such as ChatGPT, Gemini, Perplexity or Google's AI Overviews to mention and cite your brand in their answers.Ricard Estrada · Retention Manager
Ricard Estrada · Retention ManagerCRO7 min readHow to create a product page that convertsA product page converts when it answers four questions without scrolling: what it is, whether it's for me, what it costs in total and when it will arrive.Ricard Estrada · Retention ManagerRetention7 min readThe email automation flows every ecommerce business should haveAutomated flows are sent when the customer does something (signs up, abandons a basket, makes a purchase), which is why they arrive at the moment they are most relevant.Lidia García Jurado · Head of Marketing AutomationPhotography7 min readEcommerce product photography: what each channel needsEach channel needs different images: your store's product page, marketplaces, ads and social media don't use the same photos or the same formats.Sonia Pérez · Studio DirectorEcommerce9 min readMigrating to Shopify without losing SEO or sales: the checklistA Shopify migration is won or lost on three fronts: URLs and their 301 redirects, data (products, customers and orders) and integrations with ERP, logistics and payments.Óliver Vega Lora · CTO at WebimpactoGEO8 min readWhat GEO is and how to get AI to recommend your ecommerce storeGEO (Generative Engine Optimization) is the work of getting assistants such as ChatGPT, Gemini, Perplexity or Google's AI Overviews to mention and cite your brand in their answers.Ricard Estrada · Retention Manager