What's included.
- Content calendar and pillars
Themes and formats for each network, aligned with launches, campaigns and seasons. - Production with WIM Foto
Product and brand photo and video shot in our own studio for vertical formats. - UGC creators
Content filmed from the customer's point of view, for social, ads and web. - Influencers
Collaborations with micro and macro influencers based on reach and sales goals. - Channel-specific publishing
Each piece adapted to the audience and algorithm of Instagram, TikTok, Facebook or Pinterest. - Day-to-day management
Replies to comments and messages, and monitoring of brand mentions. - Reuse in paid and web
The best pieces move into Social Ads campaigns and onto the shop. - AI-assisted content
Ideas, scripts, copy and image variants with AI, reviewed by the team.
One team, accountable for results.
In-house photography
Our own photo and video studio: content doesn't depend on external suppliers.
CTR
The result of a WIM Foto visual redesign: the right image drives more clicks.
Google Partner
The paid media team turns the best organic content into ads.
professionals
Social, photography, paid, SEO and retention work from the same calendar.
How we work.
- Analysis
Audience, competitors, trends and formats that work in your sector.
- Content plan
Pillars, monthly calendar and the split between in-house production, UGC and influencers.
- Production
Shoots at WIM Foto, UGC filming and edited pieces for each network.
- Publishing and management
We publish, reply and spot which pieces deserve paid investment.
- Reporting and adjustment
Monthly results by network and by piece, and changes to the next plan.
Frequently asked questions
What does a social media management service include?
Webimpacto's social media management service includes a content plan, photo and video production, channel-specific publishing and community management. It can also include UGC creators, influencers and reuse of the content in ads.
What's the difference between Social Media Content and Social Media at Webimpacto?
Social Media Content is the service for producing and managing the content that gets published. Social Media is the strategy and community growth service. They can be contracted together or separately.
Which social networks does Webimpacto work on?
Webimpacto produces and manages content for Instagram, TikTok, Facebook and Pinterest. Each piece is adapted to the format, audience and algorithm of each network.
How does Webimpacto use AI on social media?
Webimpacto uses AI to suggest ideas and scripts, write copy and create image variants from real WIM Foto photos. All content is reviewed by a member of the team before it is published.
Request a proposal: Social Media Content.
The Content team will reply with an initial scope assessment.