What's included.
- Subscription strategy
What is subscribed to, how often, with what discount or perk, and how it fits your margin and your logistics. - Shopify implementation
Shopify Subscriptions, an ecosystem app or a custom engine: we choose based on complexity, not the other way round. - Flexible subscriptions
Pause, skip a delivery, change product or frequency and add extras from the customer account, without calling customer service. - Subscriber migration
We move your active subscriptions from WooCommerce, PrestaShop or an in-house build, keeping payment methods, without asking customers to sign up again. - Failed payments and recovery
Retries, expired card alerts and flows to recover failed payments before you lose the subscriber. - B2B subscriptions
Recurring orders for businesses with their own locations, terms and invoicing. - Integrations
CRM, ERP, warehouse and carriers synchronised with every subscription cycle. - Subscription metrics
Recurring revenue, churn, cohort retention and subscriber lifetime value in one dashboard.
Subscription specialists on Shopify.
brands with subscriptions
Incapto, Talkual, Colvin, Wine is Social, Guaw, NDL Pro-Health and Macami: coffee, fruit, flowers, wine, pets and supplements.
when needed
We've built our own subscription engines where no app could: pauses, add-ons, B2B and date-based logistics.
Plus Partner
Official Shopify Plus Partner: we know its limits and how to overcome them without breaking the shop.
in the same team
Subscriptions are combined with email, app and loyalty so subscribers don't cancel.
How we work.
- Diagnosis
We analyse your catalogue, your margin, your logistics and, if you already have subscribers, how they behave.
- Model design
We define the offer, the flexibility rules and the tool: native, app or custom.
- Implementation and migration
We build, migrate subscribers and test billing, deliveries and integrations before launch.
- Retention and optimisation
We measure churn and lifetime value, and activate flows to retain and win back subscribers.
Frequently asked questions
What is an ecommerce subscription model?
It's a system in which the customer receives a product periodically (every week, month or quarter) and is charged automatically. It turns one-off purchases into recurring revenue and makes the business more predictable and profitable.
Can you run subscriptions on Shopify?
Yes. Shopify has native subscriptions (Shopify Subscriptions) and an ecosystem of apps. When the model is complex, with pauses, add-ons, B2B or date-based logistics, Webimpacto builds a custom engine connected to Shopify.
Can I migrate my subscribers to Shopify without losing them?
Yes. We migrate active subscriptions while keeping payment methods whenever the payment gateway allows it, so subscribers don't have to sign up again or re-enter their card.
What kinds of products work on subscription?
Products that are bought regularly: coffee, food, cosmetics, supplements, pet products, flowers or wine. Also surprise boxes and clubs with exclusive perks.
How do you reduce churn?
With flexibility (pausing instead of cancelling), well-managed failed payments, lifecycle communication and perks that grow with how long someone has been a subscriber.
Request a proposal: Subscription models.
The Retention team will reply with an initial scope assessment.