Services
A single team for every acquisition channel, measured by sales, not clicks.
SEO
Technical, content and authority-based organic search for ecommerce.Ecommerce SEO auditTechnical SEOKeyword researchGEO / AEO
Get ChatGPT, Gemini and Perplexity to mention and cite your brand, and measure it.AI visibility auditQuestion panel and measurementAccess for AI crawlersPaid Media
Google Ads, Shopping and performance campaigns measured by sales.Profitability by SKUGoogle Shopping and Performance MaxSearch campaignsSocial Ads
Campaigns on Meta, TikTok and Pinterest with creative that sells.Meta AdsTikTok AdsPinterest and LinkedIn AdsChatGPT Ads
ChatGPT campaigns (OpenAI Ads) built into your paid media strategy and measured alongside your other channels.Channel strategySetup and activationCatalogue readyMarketplaces and Amazon
Onboarding, management and growth on Amazon and the leading marketplaces.Marketplace selectionCatalogue and listingsAmazon AdsCRO / UX
More sales from the same traffic: research, A/B testing and UX improvements.Conversion and usability auditUser researchAI session analysisAnalytics
Measurement, dashboards and attribution for data-driven decisions.Measurement auditGA4 implementationGoogle Tag Manager and server-sideHow we work
- Diagnosis
We audit channels, measurement and competitors to find where the growth is.
- Channel plan
Goals, budget and priorities for each channel, with a single P&L.
- Execution
Campaigns, content, technical optimisation and conversion testing.
- Measurement and adjustment
Reports with sales and margin, and adjustments every week.
Frequently asked questions
Which channel should an ecommerce business work on first?
It depends on margin, catalogue and existing demand. Webimpacto starts with a channel diagnosis and prioritises the one that pays back soonest, usually paid search and SEO.
What's the difference between SEO and GEO?
SEO works on your position in Google's results. GEO works on getting AI assistants such as ChatGPT, Gemini or Perplexity to mention and cite the brand in their answers.
How do you measure growth?
By sales and margin, not clicks. Every channel is measured in the same P&L, with analytics reviewed before investing.