What's included.
- AI visibility audit
We put your customers' questions to each assistant and record which brands appear and which sources they cite. - Question panel and measurement
Regular tracking of mentions, citations, share of voice against competitors and the tone of the answers. - Access for AI crawlers
A review of robots.txt, rendering and speed so the assistants' bots can read your content. - Brand entity and structured data
Organisation, product, review and FAQ schema, and consistent brand data across the whole site. - Citable content
Clear definitions, direct answers, comparisons and proprietary data. The format models quote word for word. - Product pages and feeds
Complete attributes and clean feeds so assistants with shopping features understand your catalogue. - Third-party mentions
Presence in the media, comparisons, directories and forums that models consult to build their answers. - Google AI Overviews
Optimisation of the pages competing in searches with an AI summary, connected with SEO.
One team, accountable for results.
within the agency
Webimpacto has its own AI team. Every day we use the same assistants we want you to appear in.
the SEO traffic target
GEO builds on a solid SEO foundation. Our SEO team has beaten a traffic target six times over.
in eCommerce Development
The technical changes GEO requires are implemented by the same team that builds online stores.
categories: the ranking's maximum
In Marketing4eCommerce's TOP Agencias España 2026, only two agencies feature in 7 of the 12 categories. Webimpacto is one of them.
SEO, GEO and AEO compared.
For guidance only: the three disciplines share a foundation and Webimpacto works on them together.
| Criterion | SEO | GEO | AEO |
|---|---|---|---|
| Goal | Rank pages in Google's results | Get generative models to mention and cite the brand | Be the direct answer to a specific question |
| Where it appears | Organic search engine results | ChatGPT, Gemini, Perplexity and AI Overviews | Featured snippets, voice assistants and AI answers |
| What is optimised | Technical, content and links | Brand entity, external mentions and citable content | Clear questions and answers, with structured data |
| How it is measured | Rankings, traffic and organic revenue | Mentions, citations and share of voice in answers | Answers won and the traffic they bring |
How we work.
- Diagnosis
We define the key questions in your market and measure the current presence of your brand and your competitors.
- Technical and entity foundation
Crawler access, structured data and consistent brand information.
- Content and product pages
We rewrite or create the pages that need to be cited, with direct answers and proprietary data.
- External authority
We work on the third-party sources that assistants consult in your sector.
- Ongoing measurement
We rerun the question panel every period and report on mentions, citations and traffic from AI.
Frequently asked questions
What is GEO?
GEO (Generative Engine Optimization) is the optimisation of a brand so that generative AI engines mention and cite it. It covers ChatGPT, Gemini, Perplexity and Google AI Overviews. It is measured by mentions and citations, not rankings.
What is the difference between SEO, GEO and AEO?
SEO ranks pages in search engine results. GEO aims to get generative models to cite the brand in their answers. AEO optimises content to be the direct answer to specific questions.
How is a brand's visibility in AI measured?
AI visibility is measured by putting a fixed panel of real sector questions to each assistant. It records which brands appear, which sources are cited and in what tone. Webimpacto repeats the measurement every period to track progress against competitors.
Is traditional SEO enough to appear in ChatGPT?
Technical and content SEO is the foundation of GEO, but it is not enough. Assistants also weigh mentions in external sources and content that is easy to cite. That is why Webimpacto works on SEO and GEO in a single plan.
Request a proposal: GEO / AEO.
The Growth team will reply with an initial scope assessment.