What's included.
- Base photo in the studio
The real product, with enough technical quality to work with AI. - Scenes and settings
The same product in different contexts, styles and seasons. - Variants for paid media
Different creatives to test on Meta, Google and TikTok. - Enhancing existing photos
We give new life to images you already have, without reshooting. - Professional retouching
Every generated image goes through a retoucher before delivery. - True to the product
Colour, shape and labelling are respected so they don't lead to returns. - Formats by channel
Product pages, marketplaces, vertical social formats and high resolution for print.
AI Photography
One team, accountable for results.
led by photographers
AI works on our own photos and under the judgement of a studio team.
CTR
Result after a visual redesign of product pages.
studio in Madrid
The base photo comes from our studio, with the WIM Foto technical team.
in paid channels
A Webimpacto paid media case, where creative variety is key.
How we work.
- Goal and channels
We define what the images will be used for: product pages, campaigns, social media or catalogue.
- Real product photo
We photograph the product in the studio or start from your current photos.
- AI generation
We create the agreed scenes and variants with generative AI.
- Retouching and quality control
We check accuracy, colour and details, and retouch every image.
- Delivery and testing
We deliver by channel and measure in campaigns which variants perform best.
Frequently asked questions
What is AI product photography?
AI product photography combines a real photo of the product with generative AI. The AI creates new backgrounds, scenes and styles around the product, which stays true to the original.
Does AI replace the photo shoot?
At WIM Foto, AI always starts from a real photograph taken with technical quality. That base makes it possible to generate lots of variants without repeating shoots and without inventing the product.
Can AI be used with the photos I already have?
Yes. Webimpacto can enhance photos you already have and generate variants from them. First we check whether the quality of the base image is good enough.
What are AI product variants for?
AI variants are used to test creatives in paid media, adapt images to each season and fill product pages and social feeds. That way you test more without producing more shoots.
Request a proposal: AI Photography.
The Content team will reply with an initial scope assessment.