What's included.
- Conversion and usability audit
Funnel, friction points and errors on mobile and desktop, prioritised by revenue impact. - User research
Heatmaps, session recordings, surveys and tests with real users. - AI session analysis
AI reviews thousands of sessions and reviews to find abandonment patterns and propose hypotheses. - A/B testing
Design, development and statistical analysis of every experiment before a change is rolled out. - Product pages, basket and checkout
Improvements to the pages that weigh most heavily on the purchase decision and on payment. - Mobile-first UX/UI
Redesign of templates and components with mobile as the starting point. - Lead generation
Forms, pop-ups and sign-ups optimised for B2B and for marketing lists. - Product imagery
Photography and video from WIM Foto when imagery is the cause of low conversion.
One team, accountable for results.
CTR
A visual redesign by WIM Foto lifted CTR by 34%. Experience is also about imagery.
in eCommerce Development
Validated improvements are implemented by the same team that builds online shops.
professionals
CRO works alongside paid, SEO and analytics. Every visit they bring in converts better.
years in ecommerce
More than fifteen years seeing what works in online shops across many sectors.
How we work.
- Measurement
We check that analytics tracks the funnel correctly. Without reliable data, there is no CRO.
- Research
Quantitative data, sessions, surveys and usability testing to understand why people are not buying.
- Hypotheses and prioritisation
A list of improvements ranked by expected impact, confidence and effort.
- Experimentation
A/B tests with statistical analysis. Only the winners get implemented.
- Implementation
Development of the winning versions and a new research cycle.
Frequently asked questions
What is CRO?
CRO (Conversion Rate Optimisation) is the systematic improvement of the percentage of visitors who buy or leave their details. It combines analytics, user research and A/B testing. Its goal is to sell more with the same traffic.
What is the difference between CRO and UX?
UX designs a clear and pleasant experience for the user. CRO measures and tests changes to increase conversion. Webimpacto works on both together: UX proposes and CRO validates with data.
How much traffic do you need to run A/B tests?
An A/B test needs enough conversions to give a reliable result. With little traffic, high-impact changes and other methods, such as user testing, are prioritised. Webimpacto calculates the viability of each test before launching it.
How does Webimpacto use AI in CRO?
Webimpacto uses AI to analyse session recordings, surveys and reviews at scale. This helps it detect abandonment patterns and generate hypotheses faster. Hypotheses are always validated with real tests.
Request a proposal: CRO / UX.
The Growth team will reply with an initial scope assessment.