What's included.
- Automation and CRM audit
Which flows you have, what they sell and what revenue is being left on the table. - Lifecycle flows
Welcome, abandoned basket, post-purchase, repeat purchase and win-back of inactive customers. - Transactional emails
Order confirmations and shipping updates that also drive sales. - Dynamic segmentation
Audiences that update automatically based on behaviour, purchases and interests. - Dynamic content and newsletters
Each customer receives products and messages based on what they've viewed and bought. - Loyalty programmes
Rewards and perks that increase purchase frequency. - CRM and store integration
Data synced between your ecommerce store, HubSpot, Salesforce, Connectif, Icomm or Klaviyo. - AI applied to retention
AI-assisted copy, subject lines and variants, and predictive segments where the platform allows.
One team, accountable for results.
Carmela Shoes
A fashion brand that trusts Webimpacto with its email marketing and automation.
in physical stores
Implemented in a Pescanova store: retention connects online and offline too.
professionals
Retention, CRO, paid, SEO and development work from the same customer data.
years in ecommerce
Experience on the platforms where your customers live: Shopify, PrestaShop, Magento or VTEX.
How we work.
- Analysis and audit
We review your platform, your flows, your database and your current metrics.
- Strategy
We define segments, priority flows and targets for repeat purchase, CLV and ROI.
- Implementation
We set up integrations, templates, flows and campaigns, testing them before they go live.
- Ongoing optimisation
We measure revenue per flow and run A/B tests every month.
Frequently asked questions
What is marketing automation in ecommerce?
Marketing automation in ecommerce sends automatic messages based on what each customer does: signing up, abandoning a basket, buying or no longer buying. That way the store sells on a recurring basis without relying on manual campaigns.
Which tools does Webimpacto work with?
Webimpacto works with Klaviyo, Connectif, HubSpot, Salesforce and Icomm, among others. The choice depends on your ecommerce platform, your customer volume and what you already have in place.
Which flows should be activated first?
The flows that usually generate revenue first are welcome, abandoned basket and post-purchase with repeat purchase. Then come win-back of inactive customers, loyalty and segments by category or value.
How does Webimpacto use AI in marketing automation?
Webimpacto uses AI to write and test variants of subject lines and copy, and to personalise content by segment. Where the platform offers it, it also uses next-purchase and churn-risk predictions to decide who to contact.
Request a proposal: Marketing Automation.
The Retention team will reply with an initial scope assessment.