What's included.
- Programme strategy and mechanics
Points, tiers, cashback, paid membership or exclusive perks: we choose the mechanics that fit your margin and purchase frequency. - Single customer profile
The same customer recognised on the website, in the app, in store and in the CRM, with their history and balance. - POS and in-store integration
Sign-up, identification and redemption at the till, connected to your ecommerce and ERP. - Digital loyalty card
A card in the brand's app or in the mobile wallet, so customers can identify themselves in store without plastic cards. - Lifecycle communication
Club welcome, tier change, balance about to expire, birthdays and reactivation, via email, SMS, WhatsApp and push. - Value-based segmentation
Customers grouped by recency, frequency and spend, so each one gets the perk that brings them back. - Experiences and non-monetary perks
Early access, shipping, events or exclusive services: build loyalty without relying on discounts alone. - Measurement and dashboard
Repeat purchase, lifetime value, programme cost and attributed sales, by channel and by store.
Truly omnichannel loyalty, not a points plugin.
in physical stores
Rolled out in a Pescanova store: we connected the till to the CRM and the ecommerce.
card in the app
Our app platform includes a digital loyalty card and push notifications.
professionals
Retention, development, CRM and data in the same team, working on the same customer data.
in eCommerce Development
TOP Agencies Spain 2026: we integrate the programme with your shop, your ERP and your POS.
How we work.
- Diagnosis
We analyse your customer base, repeat purchase by channel, your systems (ecommerce, POS, ERP, CRM) and what your competitors are doing.
- Programme design
We define mechanics, tiers, perks, costs and rules, with a financial model so the programme pays for itself.
- Roll-out
We connect systems, create the digital card, set up communications and train your store staff.
- Launch and optimisation
We launch in phases, measure sign-ups, usage and repeat purchase, and fine-tune perks and messages every month.
Frequently asked questions
What is an omnichannel loyalty programme?
It is a loyalty programme that works the same way across every channel where the customer shops: the online shop, the app and the physical store. The customer has a single account, a single balance and the same perks, and the brand sees their full history in a single profile.
Points, tiers or paid membership?
It depends on margin and purchase frequency. Points work for frequent purchases; tiers reward your best customers; paid membership fits when the perk (shipping, price or service) outweighs the fee. We decide with the numbers during the design phase.
Can it be integrated with my stores' POS?
Yes. POS integration is what makes the programme omnichannel: the customer identifies themselves at the till, earns and redeems just as they do online. We review your POS and ERP during the diagnosis to define how to connect them.
Do I need an app to have a digital loyalty card?
It is not essential: the card can live in the mobile wallet. But the app adds push notifications, real-time balance and one-tap purchasing, and it is where the programme gets used most.
How do you measure whether the programme is working?
By comparing members with non-members: purchase frequency, average order value, lifetime value and reactivation rate, against the cost of the perks. That way you know what the programme actually delivers, not just how many members it has.
Request a proposal: Omnichannel loyalty programme.
The Retention team will reply with an initial scope assessment.