What's included.
- Planning and concept
Visual idea, shot list and intended use of each image. - Model casting
Suggested profiles through Spanish agencies. - Location
Shoots in our Madrid studio or on location within Spain. - Close-up shots
Close product shots that connect the campaign with the product page. - Images for your store
Home page, banners and category pages with brand consistency. - Campaign content
Assets for paid media and social media in vertical and horizontal formats. - AI adaptations
Background and framing variants to extend the life of the shoot.
Editorial
One team, accountable for results.
studio in Madrid
Shoots in the WIM Foto studio or on location.
in eCommerce Development
TOP Agencias España 2026: the imagery is designed with the store in mind.
years
Of ecommerce experience as part of WIM Group.
professionals
Photography, design, paid and social media all work from the same shoot.
How we work.
- Briefing
Collection or campaign goals, channels and brand style.
- Pre-production
Concept, casting, location and shot planning.
- Shoot
We shoot in the studio or on location, with wide and close-up shots.
- Editing and retouching
Selection, colour and retouching to a common standard across the whole series.
- Delivery by channel
Formats for your store, campaigns, social media and print.
Frequently asked questions
What is fashion or brand editorial photography?
Editorial photography tells the story of a brand or collection with its own models, location and style. It is used in lookbooks, campaigns, magazines and the home page of the online store.
Do you shoot outside the studio?
Yes. WIM Foto runs editorial shoots in its Madrid studio and on location. The location is decided during pre-production and is always within Spain.
What about models' image rights?
Photos showing the faces of models hired by Webimpacto carry a fee depending on media and usage period, set by the agencies. If you hire the model yourself, you agree those terms directly with them.
How can AI get more out of an editorial shoot?
Webimpacto uses AI to create background and framing variants from the real shots. That way the shoot can be adapted to more formats and campaigns without repeating it.
Request a proposal: Editorial.
The Content team will reply with an initial scope assessment.