What's included.
- Profitability by SKU
We analyse the margin and viability of each product before designing the campaign structure. - Google Shopping and Performance Max
An optimised feed in Merchant Center and campaigns segmented by margin, category and performance. - Search campaigns
Ads for people searching for a specific product, with structure, match types and negatives under control. - YouTube, Display and Demand Gen
Demand generation and awareness, connected with remarketing to close the sale. - Microsoft Ads and programmatic
Microsoft Ads for B2B ecommerce and programmatic buying across websites, apps, video and DOOH. - AI-driven bidding and creative
Automated bidding strategies fed with margin data, and ad variants generated and tested with AI. - Conversion tracking
Correct tagging, enhanced conversions and order values so the algorithm optimises properly. - Business reporting
Sales, return on investment and cost per order, with ongoing budget adjustments.
One team, accountable for results.
paid channel revenue
In one of our cases, paid channel revenue grew fivefold in under three years.
Google Partner
Google Partner Premier, the tier Google reserves for a small share of its partner agencies.
in SEM and Google Ads
Number one agency for SEM and Google Ads in the Marketing4eCommerce 2025 ranking, voted for by experts.
profitability by product
We invest where there is margin. Every campaign structure starts with a profitability analysis by SKU.
How we work.
- Audit
Accounts, tracking, feed and profitability by product. We identify wasted spend and opportunities.
- Strategy
A plan by channel and campaign type based on margins, average order value, history and goals.
- Launch
Campaign structure, feed, audiences and creative, with tracking validated.
- Ongoing optimisation
Review of bids, search terms, products and ads, with sales and return reporting.
Frequently asked questions
How much should I invest in Google Ads?
Google Ads investment depends on margin, average order value, sector, competition and history. Below a certain threshold, the algorithms do not have enough data to optimise. Webimpacto calculates the recommended investment after reviewing the business.
What is Performance Max and is it right for an ecommerce business?
Performance Max is a Google Ads campaign type that serves ads across Search, Shopping, YouTube, Display and Gmail with a single goal. It tends to work well for ecommerce with a strong feed and well-tracked conversions. It is best segmented by margin and category.
How does Webimpacto use AI in paid media?
Webimpacto uses AI in automated bidding, fed with margin and order value data. It also uses it to generate and test ad variants and to detect anomalies in accounts. Strategic decisions remain with the team.
What does being a Google Partner Premier mean?
Google Partner Premier is the highest tier of Google's partner programme. Google awards it to a small share of partner agencies in each country. It involves certifications, managed spend and client growth.
Request a proposal: Paid Media.
The Growth team will reply with an initial scope assessment.