What's included.
- Meta Ads
Conversion campaigns on Facebook and Instagram, from prospecting to remarketing. - TikTok Ads
Native formats for visual products and young audiences, with creative designed for the platform. - Pinterest and LinkedIn Ads
Pinterest for discovery and inspiration. LinkedIn for B2B ecommerce and lead generation. - Dynamic catalogue ads
A catalogue connected to your store to show each person the products they are interested in. - Retargeting and repeat purchases
We recover abandoned baskets and drive second purchases with first-party audiences. - Creative, UGC and influencers
Creator content and WIM Foto assets that improve CPM, CPC and CTR. - AI-tested creative
We generate copy and creative variants with AI and let the data pick the winners. - Server-side tracking
Conversions API and properly configured events so the algorithms optimise with reliable data.
One team, accountable for results.
Foto in-house
Our own photo and video studio. Creative is produced within the same team.
CTR
A visual redesign by WIM Foto lifted CTR by 34%. Imagery plays a big part in how an ad performs.
creators and influencers
We work with UGC creators and micro and macro influencers, and reuse their content in campaigns.
professionals
Paid, analytics, CRO and retention in the same team. The ad and the store are optimised together.
How we work.
- Audit
Accounts, pixel, catalogue, audiences and creative. We measure how much of the spend generates sales.
- Strategy
Allocation across platforms and funnel stages based on product, audience and goals.
- Creative production
WIM Foto assets, UGC and AI-assisted variants, adapted to each format.
- Launch and testing
Live campaigns with creative and audience testing from day one.
- Optimisation
Weekly adjustments to budget and assets, with sales and acquisition cost reporting.
Frequently asked questions
Which social network is best for selling online?
It depends on the product and the audience. Meta tends to be the foundation for ecommerce thanks to its reach and catalogue ads. TikTok suits visual products and young audiences, and Pinterest suits inspiration categories such as home and fashion.
What are dynamic catalogue ads?
Dynamic catalogue ads automatically show products from the store based on each user's behaviour. They are fed by a feed connected to the ecommerce site. They are very effective for retargeting and broad prospecting.
How does Webimpacto use AI in Social Ads?
Webimpacto uses AI to generate copy and creative variants and test them at scale. It also relies on Meta and TikTok's automated campaigns, fed with reliable conversion data. Creative and brand judgement come from the team.
What is the difference between Social Ads and social media management?
Social Ads is paid advertising on social networks, focused on sales and measured by return. Organic social media management (strategy, content and community) is handled by the Social Media service in the Content team. Webimpacto coordinates both.
Request a proposal: Social Ads.
The Growth team will reply with an initial scope assessment.