Bulevip took its app from 4.8% to 13.4% of total revenue in one year.
Bulevip sells sports nutrition, healthy food and fitness equipment online. Webimpacto has run its APP Growth since September 2024.
Source: case study published on webimpacto.consulting. January 2024 to January 2025; conversion for February 2025.
Relaunching an app that had been switched off for months.
The app had been disabled for several months due to internal issues. It acquired and retained few users. Its conversion and share of revenue were below other channels.
Reactivation, acquisition, push and an improved checkout.
- Stabilisation and relaunch of the app.
- Acquisition campaigns and better sign-up points on the website.
- Push notification plan for engagement and retention.
- Improved checkout process, icons and buttons.
- Dashboards with the main KPIs and a monthly review.
The app nearly triples its share of revenue.
The app's contribution rose from 4.8% to 13.4% in one year. Monthly downloads grew by 70.8%. Average basket value in the app exceeds other channels and returning users are growing.
“Thanks to our collaboration with Webimpacto, we have increased app revenue by 200% in less than 6 months. This has been a major boost to our omnichannel strategy, which we aim to keep strengthening.”