Fragrance and personal carePaid MediaSocial Ads
Equivalenza went from a 20% decline to 27% growth in digital revenue.
Equivalenza is an international fragrance brand with a franchise network and an online shop. Webimpacto redesigned its paid media strategy following the new website and rebrand.
+27%
revenue vs the previous year
+34%
year-on-year growth in France
+45%
average growth in Italy (up from −25%)
6
active paid channels
Source: case study published on webimpacto.consulting. Six months after the launch of the new website; France since September 2024.
01 · The challenge
Recovering digital revenue after the new website and rebrand.
The previous months had seen year-on-year declines of close to 20%. The brand sells in Spain, France and Italy, to different audiences. It needed its own paid strategy for each market.
02 · What we did
Restructured accounts, a strategy per country and new channels.
- Restructuring of Google Ads and Meta around the new business objectives.
- Differentiated strategies for Spain, France and Italy.
- Launch of TikTok Ads, LinkedIn Ads, Pinterest and programmatic.
03 · Results
+27% revenue in the six months after launch.
France grew by 34% year on year from September 2024. Italy halted a 25% decline and moved to average growth of 45%. The new channels opened up fresh routes for acquisition and visibility.