High-end string instrumentsSEOPaid Media
Luthier Vidal grew Google Ads revenue by 21% and doubled its organic traffic.
Luthier Vidal sells high-end violins, violas, cellos and double basses to musicians and conservatoires around the world. Webimpacto runs its SEO and its Google Ads campaigns.
+163%
organic users (second year)
+123%
organic sessions (second year)
+21%
revenue from Google Ads (2024 vs 2023)
+12%
total annual revenue (2024 vs 2023)
Source: case study published on webimpacto.consulting. Periods 2022–2024.
01 · The challenge
Showing up when a musician searches for a high-end instrument.
The instrument-making market faces growing digital competition. Luthier Vidal needed qualified organic traffic from professional musicians. On the paid side, it wanted brand awareness and higher annual revenue.
02 · What we did
SEO by product type and Google Ads tuned to the season.
- Technical SEO optimisation.
- Keyword research by volume and competition.
- Category content and metadata prioritised by product type.
- Google Ads campaigns focused on revenue and awareness.
- Targeting by interests, purchase intent and search terms.
- Campaigns adapted to the seasonality of each product.
03 · Results
Sustained organic growth over three years.
Organic users grew by 125% in the first year and 163% in the second. Revenue from Google Ads rose by 36.6% in 2023 and 21.2% in 2024. Total revenue grew by 12.1% in 2024.