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Misako left Adobe Magento for Shopify and cut its maintenance costs by 80%.

Misako sells bags, costume jewellery and travel accessories through a network of 220 shops. Webimpacto implemented the migration of its entire ecommerce operation from Adobe Commerce (Magento) to Shopify, including the shops and the connection to its ERP.

Misako: Fashion · bags, costume jewellery and travel accessories
−80%
annual maintenance cost
3–4 days
to open a new market, previously 30
220
shops connected to the platform
Record
Black Friday sales every year since launch

Source: Misako success story published by Shopify.

01 · The challenge

Years of custom development slowing down every change.

Misako was running a self-hosted, heavily customised Magento. Every version upgrade tied them down, maintenance was expensive, and every promotion or traffic peak required extra servers and people on call. Even changing the logo required a deployment.

02 · What we did

All the infrastructure on Shopify, ready before Black Friday.

  • Full migration from Adobe Commerce, with all 220 shops and their shipping configuration.
  • Order testing and catalogue synchronisation with the ERP over three to four months.
  • Shopify Flow for carriers, incorrect addresses and fraud risk.
  • Shopify Checkout and Shop Pay to reduce payment friction.
  • Logistics connector with Zalando ZEOS without custom development.
03 · Results

−80% maintenance and new markets in days.

The shop launched 20 days before Black Friday and, since then, Misako has beaten its sales record for that campaign every year. Opening a new market takes three or four days instead of 30, and almost everything is handled with apps rather than in-house development.

“Selling more is the result of doing everything else better.”

Aleix Pi · Ecommerce Manager, Misako

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