Fashion · bags and accessoriesMarketplaces and Amazon
Misako revived its Amazon sales with listing SEO and Sponsored Products.
Misako was founded in 1998 and has more than 175 stores in Spain, Europe, Asia and Latin America. Webimpacto relaunched and improved its sales on Amazon.
+175
brand physical stores
1998
year the brand was founded
2
workstreams: Amazon SEO and Amazon Ads
Source: case study published on webimpacto.consulting.
01 · The challenge
Relaunching Amazon as a sales channel and gaining visibility.
Misako wanted more customers, more leads and a stronger marketplace presence. The specific challenge was to revive sales on Amazon. And to give its catalogue more visibility within the platform.
02 · What we did
Optimised listings and keyword- and competitor-targeted advertising.
- Amazon SEO: optimisation of product listings.
- Manual Sponsored Products campaigns with keyword bidding.
- Campaigns targeting related and competitor products.
03 · Results
Amazon is once again a leading source of revenue for Misako.
Optimised listings improve the catalogue’s visibility within the marketplace. Keyword and related-product campaigns strengthen its presence against competitors. Amazon now adds sales to the brand’s network of physical stores.