Electronics and technologyApp DevelopmentSEO
PcComponentes launched its shopping app and strengthened its catalogue SEO.
PcComponentes has been selling electronics and technology online since 2005. Webimpacto developed its app and worked on content SEO for the marketplace.
iOS + Android
app published on the App Store and Google Play
2005
year the shop was founded
2
fronts: app and content SEO
Source: case study published on webimpacto.consulting.
01 · The challenge
More customers and more conversion with its own mobile channel.
PcComponentes wanted an app with a better shopping experience. It needed geographic targeting and push notifications. It was also looking for more traffic and conversion on the marketplace.
02 · What we did
A shopping-focused app and content SEO by category.
- App development with exclusive events and promotions.
- Keyword research by topic and category.
- Copy optimised for the marketplace's organic rankings.
03 · Results
Its own app for its community and a better-ranked catalogue.
PcComponentes has an app designed for technology lovers, with exclusive events and promotions. Every marketplace category has content optimised for its customers' real searches. Two channels working together: search engines to acquire and the app to retain.