Penguin Libros doubled its organic traffic and beat its target six times over.
Penguin Libros is the group's online publishing platform for the Spanish-speaking world. Webimpacto led its technical and content SEO strategy.
Source: case study published on webimpacto.consulting. Year-on-year comparison; target set against 2022.
A powerful catalogue that wasn't capturing all the traffic it could.
The platform had a catalogue and loyal customers, but wasn't making the most of its organic potential. The goal was 20% growth in SEO traffic over 2022, globally and in Spain. They also wanted a 10% increase in interactions: reviews, shared content, comments and catalogue searches.
Technical SEO for better crawling and content to capture search intent.
- Structure review to improve crawling and indexing.
- Fixing the technical errors that were reducing visibility.
- Keyword research by trend and search intent.
- Optimisation of key categories and topics.
- New landing pages to improve navigation and conversion.
+130% users and +126% global organic sessions.
Global traffic beat the initial target more than six times over. In Spain, SEO users grew by 61% and sessions by 63%. Interactions rose by 13.4%, above the planned 10%.
“Thanks to our collaboration with Webimpacto on our SEO strategy, we have increased traffic to our website, improving both our visibility in search engines and the user experience.”