Sexual wellbeing · ecommerceSEO
Platanomelón recovered its organic traffic and doubled its non-brand clicks.
Platanomelón is a Barcelona-based sexual wellbeing brand that sells in Spain and Latin America. Webimpacto took over its SEO after a year of organic decline.
+111%
non-brand organic clicks (.com)
+122%
organic impressions (.com)
+126%
organic clicks in Mexico (.mx)
+147%
non-brand clicks in Mexico (.mx)
Source: case study published on webimpacto.consulting. First year of work.
01 · The challenge
Recover rankings after a year of falling visibility and traffic.
The Spanish and Latin American sites were coming out of an organic decline. The brand wanted to return to the top positions for its priority searches. And it wanted to grow non-brand traffic, the kind that brings in new customers.
02 · What we did
A cleaned-up technical foundation and a content plan for each market.
- Fixing crawling, indexing and performance issues.
- Ranking analysis to identify opportunities.
- Keyword research separating brand and non-brand terms.
- An SEO content plan tailored to each market.
- Category optimisation and strengthening of strategic landing pages.
03 · Results
Non-brand clicks more than doubled in the first year.
On the global site, organic clicks grew by 30.8% and non-brand clicks by 111%. In Mexico, clicks rose by 126% and impressions by 82%. The brand is gaining visibility with people who do not know it yet.