Professional cosmetics and aesthetic medicineShopifyB2B eCommerceSEO
Toskani launched its Shopify Plus ecommerce from scratch, with a B2B channel for professionals.
Toskani manufactures professional cosmetics and aesthetic medicine products. Webimpacto built its Shopify Plus shop and its B2B channel from scratch.
From scratch
the brand's first transactional ecommerce
Shopify Plus
B2C and B2B on one platform
ERP
catalogue, prices, stock and orders integrated
SEO
launch with redirects
01 · The challenge
Moving from manual orders to a shop that can grow.
Toskani didn't sell directly online. It needed a transactional channel for consumers and professionals, connected to its ERP.
02 · What we did
Shopify Plus with B2B and ERP from day one.
- Building the ecommerce on Shopify Plus.
- B2B channel for professionals, with their own terms.
- ERP integration for catalogue, prices, stock and orders.
- Catalogue upload with ingredient sheets.
- Launch SEO and monthly maintenance.
03 · Results
First transactional channel up and running.
Toskani sells online to consumers and professionals without manual processes, with orders flowing into its ERP.