Swimwear and water sports · since 1959ShopifyCRO / UX
Turbo redesigned its Shopify store, with swimwear you can customise from the product page.
Turbo is a Barcelona swimwear and water sports brand founded in 1959. Webimpacto redesigned its Shopify store and the entire shopping experience.
1959
year the brand was founded
Redesign
home, listings, product page and basket
Bespoke
customisable swimwear on the product page
SEO
redirects and metadata looked after
01 · The challenge
A shop worthy of a brand of champions.
Turbo has one of the widest swimming catalogues in the world, and customisable products. Its shop needed to showcase and sell them better.
02 · What we did
A complete redesign of the shopping experience.
- Design of the home page, listings, product page, menu and basket.
- Product customiser built into the product page.
- Size guide and dynamic delivery times.
- Migration of orders, customers and coupons.
- SEO with redirects and metadata.
03 · Results
A new shop, ready to grow.
Turbo launched its new shop with the customiser live and navigation designed around its catalogue.