Fashion · leather footwear and accessoriesMarketing Automation
Carmela Shoes more than doubled email's share of its revenue in four months.
Carmela Shoes is a Spanish brand of handcrafted leather footwear. Webimpacto redesigned its lead capture and email flows.
+91,6%
new leads
6% → 14%
email's share of revenue
7%
conversion rate in strategic flows
4
months of project
Source: case study published on webimpacto.consulting. Period: four months.
01 · The challenge
A loyal community with an email channel that didn't convert.
Email wasn't having the expected impact on acquisition or conversion. The brand wanted qualified leads and more sales from the channel. The goal was to increase its share of total revenue.
02 · What we did
More lead capture and automated flows at every stage of the funnel.
- Optimisation of new lead capture.
- Automated flows at the key points of the funnel.
- A new sending strategy.
- Advanced segmentation and loyalty actions.
03 · Results
Email went from 6% to 14% of revenue.
New leads grew by 91.6% in four months. Strategic flows convert at 7%. Email becomes a sales channel in its own right.