Verdecora increased its app’s contribution to digital sales fivefold.
Verdecora is a gardening, home decor and pet brand. Webimpacto has worked on its website, its SEO and, through its APP Growth service, its shopping app.
Source: case study published on webimpacto.consulting. Three months after the start of the app project.
An app with potential that had been left on the back burner.
The app was not evolving and had no ongoing maintenance. The experience had room for improvement, and traffic, orders and revenue were falling. It accounted for around 6% of the online business.
Reviving the app and treating it as a sales channel in its own right.
- Stabilising the app and fixing key bugs.
- Download campaigns and better acquisition points on the website.
- A push notification plan with uninstall monitoring.
- Navigation and usability tweaks to improve conversion.
- Dashboards with key metrics and monthly reviews.
- On the website: technical and functional improvements, and a new SEO content strategy.
In three months, the app became a sales engine.
App orders exceeded the previous year’s total. The average basket in the app is 24% higher than in other channels. Its contribution to digital sales increased fivefold.
“Thanks to the in-depth optimisation of our app with Webimpacto, we have significantly increased the revenue generated through this channel, going from a limited contribution to a key sales engine, which shows its enormous potential in our digital strategy.”