Sexual wellness · ecommercePaid Media
Platanomelón halted its sales decline and grew 37% in Mexico with Google Ads.
Platanomelón sells online in Spain and Mexico. Webimpacto restructured its Google Ads campaigns to recover revenue without driving up acquisition costs.
−27% → −2%
year-on-year revenue in Spain
−25%
non-brand CPA in Spain
−10% → +37%
revenue in Mexico (H1 to H2 2024)
−17%
non-brand CPA in Mexico
Source: case study published on webimpacto.consulting. One year of work; Mexico, first and second half of 2024.
01 · The challenge
Recovering sales after months of decline without losing profitability.
Revenue had been falling year on year for several months. Google Ads campaigns in Spain and Mexico were underperforming. CPA had to be kept under control.
02 · What we did
Budget concentrated on the audiences that sell.
- Analysis of historical web sales and campaign performance.
- Account restructure with more targeting and control.
- Elimination of ineffective spend.
- Adjustments to bids, creatives and keywords to lower CPA.
03 · Results
From −27% to −2% in Spain and from −10% to +37% in Mexico.
Spain strung together several months of year-on-year growth. Non-brand CPA fell by 25% in Spain and 17% in Mexico. Traffic volume and quality were maintained.