Beauty and personal care accessoriesMarketplaces and Amazon
Beter tripled its Amazon sales and almost doubled its ROAS without increasing spend.
Beter is a family business from Barcelona, founded in 1936 and present in more than 60 markets. Webimpacto manages its Amazon channel.
+300%
year-on-year Amazon sales
6,7 → 12
ROAS, with the same spend
80%
of revenue previously depended on 5–6 products
TOP
bestsellers and Amazon's Choice in many subcategories
Source: case study published on webimpacto.consulting.
01 · The challenge
Weak listings, expensive advertising and sales concentrated in a few products.
Listings had incorrect titles, weak bullets and incomplete keywords. Each product showed a single image. 80% of revenue came from 5 or 6 products, and the campaigns had a high TACOS.
02 · What we did
Optimised catalogue, visual content and restructured campaigns.
- Titles, bullets and descriptions with relevant keywords.
- Grouping into parent products around the bestsellers.
- Images, infographics, videos and A+ content with Brand Story.
- Restructured PPC campaigns and lower cost per click.
03 · Results
+300% year-on-year sales and ROAS from 6.7 to 12.
Sales were spread across more products and revenue became more stable. TACOS dropped significantly. Many products achieved TOP seller and Amazon's Choice status in their subcategory.