Team Heretics has grown its online revenue sixfold since 2023.
Heretics is a Spanish-speaking esports organisation that brings together sport, fashion and digital culture. Webimpacto leads the evolution of its ecommerce: design, development, loyalty and internationalisation.
Source: case study published on webimpacto.consulting (2023 to Nov 2025).
Improve the shop, build community loyalty and open up China.
Heretics needed a better user experience and stronger web performance. It wanted to acquire and retain customers with rewards and personalisation. And it wanted to sell in China, with its Socios.com partnership and tokenisation under way.
Quick wins first, then new features in phases.
- Updated design, navigation and usability.
- Architecture review to gain stability and speed.
- Acquisition landing pages that also capture behavioural data.
- Development priorities reordered to deliver results sooner.
- Rewards programme, product personalisation and Socios.com integration.
- Translation and payment methods adapted for China.
Revenue up sixfold since 2023.
The shop gains technical performance and a better user experience. The community has rewards and personalised products. Heretics sells in China with local payments.
“With Webimpacto we have not only improved revenue but also increased operational efficiency and delivered a better customer experience. The development work and optimisation have been key to taking our whole ecommerce a step forward.”